![]() Thus, the company hopes that implementing a technology that is widespread among consumers can simplify the purchasing and selling journey. Integration with WhatsApp also enables producers to chat with their audience, even while they are still potential buyers.Īccording to Hotmart, 85% of traffic on purchase pages within its platform is carried by mobile phones. “We listen to the content creators community, we seek to understand what it takes to simplify their journey and improve their audience’s experience,” said Hotmart vice president of products, Renato Sacramento. READ ALSO: Yes, Hotmart was on its way to an IPO hires banks for Nasdaq’s debut The new products are part of Hotmart’s strategy to offer a complete ecosystem of solutions for creating, selling, and purchasing digital products. In addition to promoting audience engagement with content creators, the company wants to improve the shopper experience and increase sales rates. ![]() The first, a pre-paid card with an international credit card feature and the official integration of its platform with WhatsApp. The Brazilian tech startup Hotmart announced two features to enhance content creators’ experience in its platform.
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